Subject: How to Retain Clients

Strategy #1: Clearly focus your marketing efforts on existing clients. This is where your time, energy and financial resources will be best spent since it takes less time, money & energy to retain a client than to acquire a new client.

Strategy #2: Develop and implement a strategic client contact management system. Stay in touch with your clients in a consistent and professional manner.

Strategy #3: Always follow through on the commitments you make to your clients. You will earn their loyalty and trust by doing what you say you will do.

Strategy #4: Know your customer! Commit to connecting with them and to finding out more about them so you may determine how better to serve them.

Strategy #5: Commit to being a life-long learner. As you focus on gaining new knowledge, new skills, and new experiences, you will have more to offer your clients.

The more you have to offer, the more they will benefit. And the more they benefit, the higher your value to them.

Strategy #6: Seek feedback and suggestions from your clients. By asking what they think, you are demonstrating that you value their opinions and ideas.

Strategy #7: Be a resource for your clients. Share ideas, resources and contacts that will provide value to your clients.

Strategy #8: Develop and implement an appreciation and/or recognition program for your clients. This can be a real opportunity to be creative without spending a large amount of money.

When you need help or have questions contact me at scott@propessionalproblemsolver.com